Formal Written Report and a Creative Marketing Presentation for Essay

Formal Written Report and a Creative Marketing Presentation for selling mix - Essay ExamplePricing Objective and scheme 13 5.3 Perceptual Mapping 14 Perceptual map at the introductory st age of the PLC 14 Perceptual map at the maturity stage of the PLC 15 6. Marketing Mix adjustment strategies 15 7. Conclusions & Recommendations 16 Reference 17 1. Formal introduction 1.1 Authorization and Purpose The purpose of the report is to analyses the trade and the branding strategies of Olay which the company has implemented and currently perceiving the strategies. 1.2 Limitation Most of the information was based on secondary coil research and due to time limit an extensive primary research was not a bankrupt of the report. 1.3 Scope of the report The report contains detail information about the brand Olay and its output total effect. The report discusses the target market, promotion, growth strategy of Olay, the positioning statement of Olay, also the perceptual map taking price and quality as two dimensions. 2. Product and target market Product is the core of any marketing plan for an organization. It is the product that leads the company either towards the achievement or failure. Products are of many types, the type of product which is dealt in this case is the consumer goods products. Products are those which are consumed or used by the consumers. The brand chosen here is Olay, manufactured by Proctor & Gamble. Olay is regarded as ecumenic leader in skincare and the brand is the close to trusted by women for around 60 years. The product to be discussed further is Olay, summarise effects. This product has been in look at for its features as it claims to fight seven signs of anti ageing problem (Olay, 2012). In this competitive world, women has been equally at par with their counter partners, the male ingredient and this has lead to more increase or demand of the grooming section. In... Product is the core of any marketing plan for an organization. It is the product that leads the company either towards the success or failure. Products are of many types, the type of product which is dealt in this case is the consumer goods products. Products are those which are consumed or used by the consumers. The brand chosen here is Olay, manufactured by Proctor & Gamble. Olay is regarded as worldwide leader in skincare and the brand is the most trusted by women for around 60 years. The product to be discussed further is Olay, Total effects. This product has been in demand for its features as it claims to fight seven signs of anti ageing problem (Olay, 2012).In this competitive world, women has been equally at par with their counter partners, the male segment and this has lead to more increase or demand of the grooming section. In order to tackle the issuance with regards to skincare P&G has introduced government note of products which claims to compliment her youthful looks in every stage of her disembodied spirit (Olay, 2012). Hence it c an be concluded that the target market for Olay is the large section of women of all age group who loves to stay good, look good at all age of their lives. The product chosen is Olay Total Effects, which has been manufactured to fight the seven signs of ageing for a visibly younger looking skin. The product line of total effect includes from moisturizing to cleansing and also special treatment for skin and these arrays of products are dedicated towards make her skin look at its best.